The term "fast fashion" doesn't usually conjure up the nicest thoughts with the general population. (Personally, when I hear this term I think "Yessss! Deal!" But I'm in that subculture group of fashionistas who actually appreciates cheap chic.) If I said "Forever 21," most people would probably respond with "knockoffs."
For most of you reading this blog, you're probably a fan of cheap chic. But for those few who randomly stumbled upon this blog, today's post is an informative (okay, slightly persuasive) piece for you if you aren't already into fast fashion.
So let's get down to business, shall we? I've debunked four fast fashion retail myths.
Myth #1: Fast fashion retailers only create items that are in style for one season.
Truth: There are a lot of pieces in fast fashion chains that will be in style for a short period of time, but personally, I can get a good three years worth of continuous wear from the items I purchase. You have to know the difference between buying smart and buying trendy. A tribal print romper is trendy. This Love21 Life In Progress™ Textured Button Up ($19.80 at Forever 21) is a smart buy. It's a really great basic that you can work into a variety of looks including workwear and casual wear.
Myth #2: Fast fashion retailers only make knockoffs.
Truth: It's true that fast fashion retailers are guilty of making knockoffs, which are legal, but they aren't the only ones. When Rachel Zoe's collection debuted, a Teen Vogue editor found that one of the dresses was a knockoff of a vintage dress used in a shoot Zoe styled for them in 2007. Em-barrassing! Other brands accused of knocking off designer goods include BCBG and Steve Madden.
In December of 2010, the Senate Judiciary Committee approved the Innovative Design Protection and Piracy Prevention Act, which offers copyright protection for a designer's "unique and original designs". Now that designs are protected, knockoffs are going to be a lot more difficult to get away with, which will hopefully stimulate the creativity behind the designers at fast fashion chains.
I believe Kim Kardashian said it best on her blog. After she was accused of wearing a knockoff, Kim said, "...The clothes you see in the chain stores at your mall are all inspired by designer, runway fashion!!! What stores like Bebe do is take runway fashion and use it as inspiration to create pieces that are wearable and accessible for everyone." Well said.
Myth #3: The clothes fall apart!
Truth: The clothes don't just come unglued and fall off of your body. Yes, you might lose a button or a zipper might break, but this can be true of any garment. If you are worried about the quality of a garment, check the seams before you buy it. Test out the zipper. My closet is literally full of Forever 21 merchandise that I've worn several times. I can only think of one Forever 21 garment that had a small tear from the seam not holding up. It was a leopard print cardigan that I habitually wore over everything for two years, and the rip was hardly noticeable. If you are still worried about quality, I tend to find that H&M's merchandise holds up a lot better than any other fast fashion retailer.
Myth #4: They don't have anything cute!
Truth: This is purely a matter of opinion, but oh-em-gee you can find so much cute stuff at fast fashion retailers! To prove my point, I've included a few pieces below that might suit you well. But if you are just totally into nothing but designer duds, you can always check fast fashion retailers for designer collaborations. (Hello Lanvin for H&M!)
$19.80 at Forever 21
$34.99 at Charlotte Russe
$40.00 at Topshop